M.Video-Eldorado

M.Video-Eldorado Group (M.Video PJSC) is a leading Russian company in the field of e-commerce and electronics/household appliances retail, which combines the M.Video and Eldorado brands. M.Video-Eldorado Group is the only Russian company in the electronics retail market whose actions are in traction in the stock market (MOEX: MVID).

M.Video-Eldorado’s business is based on two leading retail brands, M.Video and Eldorado, both of which have 100% brand awareness among the Russian audience. The strategy adopted by the two brands allows them to reach the widest possible audience, provide the necessary flexibility to adapt to changes in market trends, and ensure the effective development of their retail networks.

It is one of the most technological retailers in Russia. To fully meet the demand of its customers, vendors, and partners, the group is developing a hybrid business model based on a combination of online business and mobile technologies, with an extensive network of stores and a strong logistics infrastructure. Websites, mobile applications, and physical stores are combined within the OneRetail technology stack, complementing each other and significantly enriching the customer experience.