M.Video-Eldorado’s business is based on two leading retail brands, M.Video and Eldorado, both of which have 100% brand awareness among the Russian audience. The group has more than 1,250 stores in 371 cities throughout Russia, ranging from the Kaliningrad Region to the Kamchatka Peninsula. The strategy adopted by the two brands allows them to reach the widest possible audience, provide the necessary flexibility to adapt to changes in market trends, and ensure the effective development of their retail networks. Russia’s most popular ranking of employers, hh.ru, named the group as the best retail employer in the country.
The M.Video-Eldorado group of companies is the only Russian electronics retailer whose shares are traded on the stock market. The company’s shares are traded on Russia’s largest stock exchange, the Moscow Exchange (ticker symbol: MVID).