Index Asssets
M.Video-Eldorado

M.Video-Eldorado

Expert RA Rating
«ruA+»
SFI stake since 2020
10,4 %

About company

M.Video-Eldorado Group (M.Video PJSC) is a leading Russian company in the field of e-commerce and electronics/household appliances retail, which combines the M.Video and Eldorado brands. M.Video-Eldorado Group is the only Russian company in the electronics retail market whose actions are in traction in the stock market (MOEX: MVID).
M.Video-Eldorado’s business is based on two leading retail brands, M.Video and Eldorado, both of which have 100% brand awareness among the Russian audience. The strategy adopted by the two brands allows them to reach the widest possible audience, provide the necessary flexibility to adapt to changes in market trends, and ensure the effective development of their retail networks.
It is one of the most technological retailers in Russia. To fully meet the demand of its customers, vendors, and partners, the group is developing a hybrid business model based on a combination of online business and mobile technologies, with an extensive network of stores and a strong logistics infrastructure. Websites, mobile applications, and physical stores are combined within the OneRetail technology stack, complementing each other and significantly enriching the customer experience.

Key indicators

Europlan's leasing portfolio is diversified across lessees, regions, industries, types of leased assets, suppliers, sales channels, brands, and insurers.

68%

total online sales

570,7

bln rub
gross merchandise value

1 258

stores in 371 cities in Russia

19,7

mln
identified active customers

30

mln
installs of client mobile applications

2 147

thous. sq. m total fulfilment area
*  - As of the end of 2021
Learn more on www.mvideoeldorado.ru